Evaluating where Plug In is now revealed a few challenges that I felt important to address. At the moment, the Plug In feels to daunting and almost intimidating to people unfamiliar or outside the art world. Another issue to address is that their logo feels too digital. While once representative of them, it longer feels representative of their programming. Making the identity more reflective of the sort of work they display is important. With these challenges in mind, I created an identity which feels more energetic, bright and creative.
As a new form of exhibition flyer and poster format, I created an 18x24 poster that folds up into a booklet.
As part of the rebrand, I created a series of screenprinted posters printed in a variety of colour-ways on different coloured stocks.