Jimmy

Type Design

Jimmy is an experimental display typeface which builds off a brand and logo developed collaboratively with fellow designer Brent Fisher for a brand called Davis.

We created this brand with the vision of a brand which sells itself through nostalgic confusion, recontextualizing absurd creepy imagery, and using tacky ugly aesthetics under a self-serious veneer. The brand and typeface are cryptic, a little bit illegible, and purposefully abrasive.

The logo the typeface is based off.