Understanding Indoctrination

Research and Publication Design

This is the research portion of my year long praxis project about cults. This portion of the project was framed through the lens of creating a package which people interested in starting their own church would purchase to learn about new religious movements of the past. The goal of this project was to catalogue past cults, summarize their beliefs, history and practices, discuss how cults have historically marketed themselves visually, and break down how to successfully proselytize and indoctrinate people into a church.

Inspired by the material of old religious organizations I created a VHS, saddle stitched booklets, and a belly band package holding them together. Theoretically, this would be available through mail order.

Above are a few of the many documents found researching which inspired the design and approach.

The following are spreads of the catalogue documenting past cults.

The following are spreads of the process book discussing how cults indoctrinate people.

A still taken from the video recorded onto VHS.

View part two of my yearlong praxis project here.