Chubby Soda

Branding and Package Design

Chubby is a small sugar packed soda designed to fit into kids’ lunchboxes. It’s famous small rounded bottle is a patented design. Taking inspiration from old bubblegum packaging and comics, I created a character and packaging that kids would love and parents would find funny and nostalgic.

This series of ads depicts the mascot in poses referencing retro comic book covers.