Chubby Soda

REBRAND / PACKAGE / CAMPAIGN

Chubby is a small sugar packed soda designed to fit into kids’ lunchboxes. It’s famous small rounded bottle is a patented design. Taking inspiration from old bubblegum packaging and comics, I created a character and packaging that kids would love and parents would find funny and nostalgic.

Original Design

Redesign

This series of ads depicts the mascot in poses referencing retro comic book covers.

I am a graphic designer born and raised in rural Manitoba.

I don’t actually hate design, I just like to pretend to be subversive. I really like type and I love learning new things.

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